Attracting Overseas Talent: Valuable Resources for International Recruitment
Introduction:
Recruitment Storyteller is an innovative campaign designed to address the global talent shortage in the construction and infrastructure sector. Led by ACE New Zealand and supported by Civil Contractors NZ, Master Builders, and Te Kāhui Whaihanga New Zealand Institute of Architects, this public-private collaboration aims to attract international workers to New Zealand. The campaign includes a range of assets such as videos, digital banners, and social tiles to promote the dynamic industry in New Zealand. Employers are encouraged to use these assets in their marketing efforts to showcase New Zealand as a remarkable destination for work and living. Activation can be done individually, by downloading assets from the campaign toolkit, or through a centralized recruitment solution offered by HainesAttract. Visit the campaign website to access the assets and learn more about this exciting initiative.
Full Article: Attracting Overseas Talent: Valuable Resources for International Recruitment
Recruitment Storyteller: A Campaign to Attract International Workers to the Construction and Infrastructure Sector
The global talent shortage is affecting countries around the world, including New Zealand. In response to this challenge, New Zealand Story has launched Recruitment Storyteller, a collaborative initiative supported by ACE New Zealand, Civil Contractors NZ, Master Builders, Te Kāhui Whaihanga New Zealand Institute of Architects, and the New Zealand Construction Industry Council (represented by Master Plumbers) with funding from the Construction Sector Accord.
Recruitment Storyteller has created a collection of assets such as videos, digital banners, and social media tiles to promote New Zealand as a country with a vibrant construction and infrastructure industry. The aim is to attract curious and innovative individuals who can contribute to designing and building the future.
Promoting New Zealand as a Spectacular Destination
The campaign encourages employers to download and utilize these assets in their marketing efforts to showcase New Zealand as an incredible destination to live and work. By leveraging these materials, employers can highlight the opportunities and benefits of joining the construction and infrastructure sector in New Zealand.
Access the campaign assets here.
How Activation Works?
There are two ways to activate the Recruitment Storyteller campaign:
1. Individual Activation:
You can download the campaign assets from the provided toolkit and use them in your own marketing campaigns. Working with your preferred recruitment specialist, you can attract international talent by showcasing the unique opportunities available in the construction and infrastructure sector in New Zealand.
2. Centralized Activation:
The Recruitment Storyteller campaign has partnered with recruitment specialists, HainesAttract, known for their strong international connections. HainesAttract will leverage the campaign assets to purchase media and drive online traffic to a newly created website, buildyourfuturenz.com. This website will host job listings and provide a platform for attracting high-quality candidates. You can also collaborate with HainesAttract through your preferred recruitment specialist to take advantage of this unique initiative.
By utilizing the Recruitment Storyteller campaign assets and activation options, employers in the construction and infrastructure sector can successfully attract international talent to contribute to the growth and development of New Zealand’s built environment.
Summary: Attracting Overseas Talent: Valuable Resources for International Recruitment
Recruitment Storyteller is a new campaign aimed at supporting the construction and infrastructure sector in recruiting international workers. The campaign, led by ACE New Zealand in partnership with various industry organizations, has created a range of assets including videos, digital banners, and social tiles to promote New Zealand as a dynamic nation in need of innovative minds. Employers are encouraged to download and use these assets in their marketing efforts to attract international talent. There are two ways to activate the campaign – individually by downloading the assets or through a centralised recruitment solution provided by HainesAttract.
Frequently Asked Questions:
Frequently Asked Questions about Resources to Attract Overseas Talent
1. What are the resources available to attract overseas talent?
There are various resources that can be utilized to attract overseas talent. Some common ones include:
- Professional networking platforms
- Job portals with international reach
- Online advertising campaigns
- Collaboration with recruitment agencies specialized in sourcing foreign talent
- Participation in international job fairs and career expos
- Engaging with foreign educational institutions to connect with potential candidates
2. How can professional networking platforms help attract overseas talent?
Professional networking platforms like LinkedIn provide an ideal platform to showcase your organization, culture, and job opportunities to a global audience. By actively engaging with professionals from various countries, you can increase the visibility of your company and attract talented individuals who may be seeking new career opportunities abroad.
3. What are the advantages of using job portals with international reach?
Job portals with international reach allow you to tap into a vast pool of talent from all around the world. These portals have a wide reach, attracting job seekers from various countries and backgrounds. By posting your job openings on such platforms, you can increase the chances of finding highly skilled candidates who are open to relocating for the right opportunity.
4. How effective are online advertising campaigns in attracting overseas talent?
Online advertising campaigns targeted towards specific countries or regions can be highly effective in reaching out to overseas talent. By utilizing platforms like Google Ads or social media advertising, you can create targeted campaigns that highlight the unique opportunities and advantages your organization offers to foreign candidates. Effective ad campaigns can significantly improve your chances of attracting the right talent.
5. Can recruitment agencies specialized in sourcing foreign talent be helpful?
Yes, recruitment agencies with expertise in sourcing foreign talent can be extremely helpful in attracting overseas candidates. These agencies have extensive networks and resources that allow them to identify and connect with highly skilled professionals who are looking for opportunities abroad. By partnering with such agencies, you can streamline the recruitment process and tap into their expertise in navigating international hiring procedures.
6. Why is participating in international job fairs and career expos important?
Participating in international job fairs and career expos provides you with a unique opportunity to directly engage with potential candidates from different countries. These events gather job seekers with an interest in international career opportunities, allowing you to showcase your organization, provide information about available roles, and establish valuable connections. Such events can be highly effective in attracting top talent from overseas.
7. How can engaging with foreign educational institutions help attract overseas talent?
Engaging with foreign educational institutions provides you with access to a pool of talented students and graduates who may be interested in international career opportunities. By establishing partnerships and collaborations with these institutions, you can participate in career fairs, offer internships or placement programs, and build brand visibility among potential candidates. This proactive approach can attract overseas talent that is seeking growth prospects and exposure in a different country.
Ensure that your resources to attract overseas talent are regularly updated, adapted to changing market dynamics, and aligned with your organization’s goals. By utilizing a combination of these resources, you can enhance your chances of finding and attracting the right talent from around the world.
